020 7409 5157

Where you’re always centre stage

Boutique talent agency London


AAM KIDS formerly ‘Cherrystars Agency’ is a unique, vibrant and exciting London based children’s agency representing diverse and talented children in Film, Television, Stage, Voice Over, Print and Commercials.

Originally founded in 2012 by jobbing actresses Sharon Cherry Ballard and Amy Louise, the agency established itself in the industry as a hub for exciting and diverse young talent. With the increased popularity of the agency they felt the natural step forward was to expand, re-brand and merge with the AAM family in their Mayfair office.

“Having successfully built our own careers, we understand all the ins and outs of the industry! We have great relationships with casting directors and producers who trust us and who are only too happy to consider our clients for work in all areas of the industry” – (Amy)

“Collectively we have many years teaching experience. We have been fortunate that our classes running at ‘The Brit School of Performing Arts’ attracts such raw and diverse talent. Having a background knowledge of our students capabilities from their training with us makes it so much easier to suggest the strongest candidates for any job” – (Sharon)

AAM Kids Agency is fully committed to managing and coaching their young talented clients, giving them a safe and guided start in their early careers.

About Atwell Artist Management Kids

Amy Louise:

Amy Louise has worked extensively in Television, Theatre, Film and Voice over. Most recently she can be seen as Gideon in ‘Legends of Tomorrow’ for the CW network and also as Gemma Franklin in ‘Scorpion’ for CBS. Theatre includes leading roles in Rock of Ages, Footloose, Jersey Boys and Cinderella. Amy also teaches around the world, be it acting, singing or dance workshops for young children, or training students at professional colleges.

Sharon Cherry Ballard:

Sharon has had a varied career in the entertainment industry. She has worked extensively on screen and stage, and more recently also as a producer. As an actress, Sharon has worked on some of the UK’s most popular TV shows including BBC’s Sherlock and Eastenders.

Sharon is the founder of Cherrystars Performing Arts School which is ran at The Brit School of Performing Arts in South London. Cherrystars weekend school has trained hundreds of young children predominantly from BAME backgrounds.


Our books are open to represent children from 4 years old through to early teens. Please submit your child’s headshot and biography, and we will contact you with information on our next scheduled agency auditions. Upon acceptance, we require children to join the Spotlight Casting Directory. This costs £98 inclusive of vat per year.

We DO NOT charge to join our books

Please enter the answer below:

Please note, we will only respond to submissions which are of interest to us and meetings are by appointment only.

Looking for talent?

You can expect a great performance, on every level.

If you’re a casting agency or casting director, you need to find the perfect artist for the role. But this is not all. You need artists who are reliable, professional and totally committed. And you need an agency who can supply fresh, undiscovered talent as well as established artists with a diverse set of artistic skills and interests. This is exactly the service you can expect from us. As a boutique agency we carefully hand pick our talent. We invest time and effort into the artistic direction, close mentoring and guidance that see our artists turn into confident, grounded professionals committed to giving a consistently strong performance. We are tuned into the needs of casting directors and have an exceptional record of successfully placing only the most suitable, high calibre artists in a very diverse range of roles.

Atwell Artist Management

Atwell Artist Management
34 South Molton Street,
London W1K 5RG

Atwell Artist Management
34 South Molton Street

Monday – Friday 10:00am to 6:00pm

Email: kids@atwellartistmanagement.com
Contact: 020 7409 5157